IPL, FIFA, Grand Slam, Wimbledon, Olympics – Who organises these events? Who manages them? Who makes sure that they are conducted smoothly? Who is behind bringing all the funds and sponsorships in these big events? Who manages the athletes, competing teams, match scheduling etc. etc.?
The business and promotional activities of athletes or athletic organizations or sporting events are seen by sports management professionals. They are responsible for monitoring the finances as well as negotiating contracts of athletes or the teams. Being associated with organizations like Indian Olympic Association, Sports Authority of India, National Sports Organisation, Sports Federation of India etc., would get them assigned to any of the job roles in finance, marketing, facility management, and event management.
There are management programs under Bachelors as well as Masters level. At undergraduate level, BBA and BSc degrees are available for sports management program. The industry is however open to graduates and skilled individuals who are trained in commerce, marketing, advertising, analytics, physical education, law, medicine etc. as their knowledge and experience can be well utilised in the field of sport tournaments and athlete management. Advanced and PG Diploma program options provide wonderful opportunity to different professionals in transitioning to sports industry.
There are multiple job opportunities in managerial, administrative, director and consultant roles across different organizations associated with sports industry and tournaments.
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